At Earls we are committed to providing you the very best food. And we know that Canadian beef is the best in the world. We have made a very public commitment to serve you Canadian Beef.
We also want to offer our customers beef raised without antibiotics, steroids, or added hormones, consistently audited by a third party for animal welfare. We know Canadian cattle are raised with care and attention on the ranch, however, humane audits look every year at the full cycle from the ranch to feedlots and the slaughtering process. We believe these audits, which are somewhat new to the industry, are good things.
Working with the Beef Industry.
We are working with the Canadian beef industry and individual ranchers to buy Canadian beef and develop programs that will give us an ongoing supply. This is an immediate priority for our organization. We know it will take some time to build our supply of beef that meets our criteria.
This report will update you on our progress.
Earls President Mo Jessa gathered with our valued One Earth Farms Rancher partners, who supply Canadian beef to our restaurants, in Lacombe, AB.
It was an impactful day coming together and advocating for creating more supply of beef raised without antibiotics or added hormones and verified for animal welfare standards.
Earls is committed to growing genuine relationships with the people that grow our food. Pure and simple; it is so important to know where our food comes from.
The gatherings are becoming more frequent, and the team mentality for a common goal more prevalent than ever.
One can say it’s not about the mistakes you make; it is about how you deal with the situation and what you learn along the way. And you can learn so much.
Below is the picture from the day.
Earls Restaurant is pleased to be participating in the Global Conference on Sustainable Beef, a four day conference in Banff, Alberta which began on October 4, 2016. The event, which includes a Canadian Beef Industry tour through Alberta’s impressive countryside, is co-hosted by the Global Roundtable for Sustainable Beef as well as the Canadian Roundtable for Sustainable Beef, of which Earls Restaurant is a member of.
More details of the conference to follow.
Earls Restaurants attended its first meeting as a member of the Canadian Roundtable for Sustainable Beef in Calgary, Alberta.
Earls Restaurants was invited by Co-Chairs Rob Smith and Virgil Lowe to speak at the inaugural Canadian Beef Industry Conference on August 10th at the Grey Eagle Resort and Casino in Calgary, Alberta. It was a welcome opportunity to connect with everyone from Beef industry leaders, to small scale producers - all with the same intention of growing the Canadian Beef industry.
See news coverage here.
Today, Claudia Vorlaufer, our Vice President Procurement and Logistics, and Mo Jessa, met with members from the Government of Saskatchewan, Ministry of Agriculture. We are very appreciative of the time they took.
In attendance at the meeting was Lyle Stewart, Minister; Ashley Anderson Chief of Staff; Rick Burton, Deputy Minister; Bill Greuel, Assistant Deputy Minister; and Lee Auten, Assistant Deputy Minister Programs. We reiterated our commitment to supporting Canadian beef and Mr. Stewart said that he was ending his personal boycott of Earls. We look forward to continued conversations with this Ministry.
Earls President, Mo Jessa with Lyle Stewart, Minister.
The Earls team is fired up! We have more great news to share with you: Earls has officially been welcomed as a member of the Canadian Roundtable for Sustainable Beef!
The Canadian Roundtable for Sustainable Beef (CRSB) is an internationally recognized forum that brings together beef stakeholders; scientists and academics; industry experts; and leading beef industry thought provokers, to discuss the evolution of cattle farming. The CRSB works to promote environmentally sustainable and socially responsible cattle farming practices.
Earls now has a seat at the table and together with our fellow CRSB members, we look forward to sharing our process and our commitment to the conscious sourcing of our beef.
We have good news. Actually we think it is great news. Thanks to new partnerships with innovative Canadian ranchers committed to providing beef raised without antibiotics, steroids, or added hormones, consistently audited by a third party for animal welfare; Canadian beef is back on the menu at Earls in Alberta and Saskatchewan. Rob Meijer from Canada Beef and Bob Lowe from Alberta Beef Producers have been instrumental in helping us find our way back to Canadian beef that meets our criteria.
While Beretta Farms and Spring Creek Ranch/Aspen Ridge Farms are making this possible, we are developing relationships with new ranchers and suppliers all the time. And they want to work with us over the long term as we build our supply for all of our restaurants across Canada.
We have had some great meetings with Canadian ranchers and suppliers. And they have welcomed us by giving us informative ranch tours and feedlot site visits. These are great people committed to raising and supplying high quality Canadian beef. We’d like to introduce a few of them to you.
Spring Creek Ranch
JBS Food Canada
White Moose Ranch
And to top it all off, Earls restaurants in Alberta and Saskatchewan will be offering $5 off all steaks and burgers from June 22 – 29, 2016, as a way of saying ‘thanks’ for your on-going support and celebrating the return of Alberta beef.
Earls’ team are back in the saddle riding the hundreds of hectares of cattle pastures at White Moose Ranch, Priddis, (just outside of Calgary) Alberta. With Stan Carscallen, Mo Jessa, Ian Quiring, Dave Bursey, (Earls meat purchaser), Executive Chef Phil Gallagher, Shae‐lynn Quiring, White Moose Ranch, Claudia Vorlaufer, VP Procurement, Earls.
Forging a great partnership, Earls President, Mo Jessa and White Moose Ranch’s Stan Carscallen, Priddis, Alberta.
White Moose Ranch Pasture lands, Priddis, Alberta.
We have sourced enough beef for seven restaurants and have chosen seven locations across Alberta to have a consistent supply of Alberta Beef that is raised without antibiotics, added hormones or steroids and audited for humane treatment standards across each cycle. These steaks are from Aspen Ridge Farms of Alberta. We will also be offering $5 off steaks in those locations.
These restaurants are:
Medicine Hat - 3215 Dunmore Road SE, Medicine Hat AB
Lethbridge - 203 13th Street South, Lethbridge, AB
South Commons - 1505 99th Street , Edmonton AB
170th - 9961 170th Street, Edmonton, AB
Calgary Tin Palace - 2401 4th Street , Calgary AB
Barlow - 3030 23 Street NE , Calgary AB
Shepard - 5155 130th Avenue SE Unit 200, Calgary AB
Canadian beef is back on your menu in Alberta and Saskatchewan. When will Canadian beef be offered in the rest of your locations again?
- Yes. We’re proud that we’re now able to offer Canadian beef that meets our criteria, in all of our restaurants in Alberta and Saskatchewan.
- We’re still in the process of sourcing Canadian beef for our other locations.
- We are committed to being transparent about all decisions on our menu items.
- Our goal is to eventually supply all of our restaurants with Canadian beef that meets our criteria, as soon as possible.
What is your commitment to Canadian beef moving forward?
- We are committed to sourcing as much of our beef locally wherever possible.
- We are committed to using locally sourced beef that meets our criteria in our restaurants.
- We will work with Canadian cattle ranchers to ensure this happens in as many of our restaurants as possible and as soon as possible.
Why didn’t you look to partner with these suppliers before?
- We have always wanted to use Canadian beef in our restaurants.
- Two years ago, we started to source beef that was raised without the use of antibiotics and growth hormones.
- We found a farm in Alberta that was able to supply us with beef that is raised without antibiotics, added hormones or steroids and certified humane.
- They supplied one of our restaurants – Earls Tin Palace in Calgary.
- Based on the success of this restaurant and research conducted with guests, we determined that given the choice, consumers preferred beef that is raised without antibiotics, steroids, or added hormones and is certified humane.
- However, with 66 restaurants, this particular supplier could not meet the full supply demand.
- We looked for a single supplier that could. We found one in the US – Creekstone – that met our criteria and could meet our volume demand.
- Earls knows that Alberta beef is some of the best beef in the world. The issue was that there was not a sole Canadian beef supplier who could meet our criteria as well as our supply needs.
- We will now work with a coalition of Canadian ranchers, processing facilities and the Canadian beef industry to develop a program that meets our criteria and fulfills our volume demands.
Did you speak with Canadian ranchers and the beef industry when you made the decision to sole-source your beef out of the United States?
- We had spent time exploring possible Canadian source suppliers for our beef however, upon making the decision to use Creekstone, we made the mistake of not reaching out to Canadian ranchers and the beef industry to let them know of this decision.
- We recognize now that this was wrong and we handled the situation poorly.
- We are working to fix this and are committed to working closely with Canadian ranchers and the beef industry going forward.
Why has Earls decided to make this change to antibiotic and growth hormone-free beef?
- Our customers said that they want to know more about where their beef comes from and how it is brought to market.
- Our customers tell us they want beef that has never been exposed to growth hormones or antibiotics.
- A majority of our customer’s (2/3) stated that they care about the welfare of the animals that are brought to market and want to be assured of their ethical treatment through standardized certifications.
- Our guests and staff have told us that consciously sourced ingredients are part of their value system and Earls is committed to these values as well.
Does this mean that you think Alberta cattle farmers don’t treat their livestock well enough?
- No, we aren’t saying that at all. We know Alberta produces great beef and we know that Canadian ranchers treat their cattle well.
- We wanted a consistent supply that can meet consistent standards across the entire cycle, feedlot to processing, not just at the ranch level, and we chose a supplier that could do that.
- We never intended to give that impression to Canadian beef producers.
What does RWA mean? Don’t all livestock – cattle especially – have some kind of antibiotics in them when they’re slaughtered?
- All general population steer come off antibiotics before they are slaughtered.
- However, Raised Without Antibiotics (RWA) means that cattle under this designation never received antibiotics, or growth hormones. Ever.
- Cattle that require antibiotics for medical treatment will be given it by a vet, the animal will then be removed from the RWA herd and be sold as conventional beef.
What is the difference between ABF vs RWA?
- ABF - stands for Antibiotic Free.
- RWA - stands for Raised Without Antibiotics.
- ABF means that the animal was taken off antibiotics in time for it to no longer be in their system when brought to market harvested or that it has been free of antibiotics for an average of 100 days.
- RWA means the animal has never been given antibiotics in its life.
- It’s important to note however that should an animal get sick and requires antibiotics, the animal will be removed from the herd and given treatment. That animal will then remain with a general population herd.
What does conscious sourcing mean?
- We look for suppliers that produce their products in a way that is neither harmful to animals, to the environment, the workers or the people who consume those ingredients.
What does ethically raised mean?
- It varies depending on the animal but can mean access to fresh food and water, outdoor roaming, fewer animals in a pen, more space and no use of tools or medications that could harm them.
- There are 5 freedoms of ethically raised animal and slaughter:
- Freedom from hunger and thirst
- Freedom from discomfort
- Freedom from pain, injury or disease
- Freedom to express normal behaviour
- Freedom from fear and distress
- Earls wants an audited certified process for humanely certified beef.
Do your restaurants adhere to the Muslim practice of Halal when slaughtering your cattle?
- No. It was NEVER part of the criteria in our effort to source certified humane beef.
- Nor will this ever be a criterion that we seek out in the future.
Isn’t Creekstone Halal certified? Isn’t your President Muslim? Some people contend that you were looking to provide Halal certified beef.
- Our president, who was raised in Airdrie, Alberta, is Muslim.
- If we had wanted to source Halal certified beef we could have done so easily through Canadian beef suppliers such as Cargill’s plant in Dunlop, ON or two other plants in Alberta, which are just a few amongst other suppliers in Canada we could have looked to.
- We have never offered Halal certified beef as a menu option.
- It was NEVER part of our criteria.